- 8
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When funds are limited, should you try to do your own PR? Consider the pros and cons.
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- 9
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Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right!
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- 8
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Why do some press releases actually get attention? This story shows you, and follows up the interesting post on why other press releases get killed on sight. As someone whose inbox gets flooded with press releases everyday, she is right on the money!
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- 7
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If the rules of building trust so obvious, why do we find it hard to trust big companies? Why don't big companies handle brand marketing and reputation management right?
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- 10
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Small businesses looking to pitch their products or services to influential blogs have some help these days.
A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr
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- 8
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A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing.
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- 11
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Many Corporations start blogs without the right idea of how to really connect with their customers. See some great examples of how some top companies are using their blogs to connect.
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- 16
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For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c
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- 10
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Metaphorically speaking, how do you get a two-legged lame old dog to get up and bound out the door, barking up a storm through the whole neighborhood?
Here are 10 new tricks for old dogs - er, blogs - to finally grow a pair of legs and become totally unlame. More...
Here are 10 new tricks for old dogs - er, blogs - to finally grow a pair of legs and become totally unlame. More...
- 6
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Many journalists will agree to a quick informational phone call with new marketing leaders, if you respectfully request it. Let them know the conversation will not run longer than 15 minutes and will be at a time of their convenience, and promise you will not pitch them during that time. You’re seeking information so you can serve them better as a
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- 10
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A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani
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- 10
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Considering how focused PR people are with having a ’social media strategy,’ I’m still a little surprised when I see press releases online that aren’t optimized for the web. Come on people — it’s not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo
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- 11
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According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta
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