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Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that’s been happening over the past 2-3 years and of course, because it’s the essence of what we’ve been doing at To
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- 17
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Your home page may be beautiful but it's likely that as many as 1/2 of your site visitors never see it! To improve your sales online, optimize "beyond the homepage" to help customers more quickly find what they want.
This short article offers 4 easy tips for improving your site's sales conversion by optimizing non-home page landing strateg
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- 12
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I’ve been struck by the recent proliferation of audio microblogging or micropodcasting (or micro audioblogging?) apps out there. In addition to Jott (read one of our reviews) and Utterli, there is now Trottr, Chirbit and AudioBoo, just to name a few. While micropodcasting hasn’t yet taken off in the way Twitter has (what has?), I really do see the
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- 13
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Taking qualification out of sales people's hand and holding them accountable for quantifying improves sales, as long as marketing steps up and does do proper qualifying of leads.
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- 12
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Business owners and marketers are seeking ways in which they can designate specific targets for campaigns, increase customer response, and carefully track the results of every campaign in order to maximize ROI. Mobile Marketing provides the ability to achieve all of these goals. Below are some of the top benefits of utilizing Mobile Marketing to
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- 11
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SEO is not as complex as consultants like to pretend. In fact, you can implement basic Search Engine Optimization strategies yourself and for FREE.
This article shares the 3 key tactics for SEO success: keyword selection, placement, and back links using anchor text. Read it and profit!
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- 18
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With all the social media tools available today for online marketing, promoting your web site can be overwhelming. You need to know where to start!
The #1 strategy for online marketing today is blogging. Scott Fox, social media expert and author of e-Riches 2.0 details the 8 reasons that a blog is your best place to start building your online
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- 15
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Not many in the Search Engine Optimization game would argue that link building isn’t tactical. The problem is, approaching link building as an end goal and tactically, is very much like a hamster running in it’s cage. That’s what many mechanical SEO consultants do: Chase links one by one or get creative with link bait to attract an influx of link
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- 14
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Sellers often get caught selling on price, and it is usually them who put price on the table not the buyer.
They should be focusing on the real factors that impact the decision, and price is usually not at or neat the top of the list.
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- 14
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When Network World selected 9 technologies IT pros should master in 2009, two of them were microblogging platforms: Twitter and Yammer. While most people are familiar with Twitter, relatively few are acquainted with Yammer. While it isn’t as sexy as Twitter, Yammer will fundamentally improve your company in the following 8 ways.
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