Marsha Friedman believes your business should have more than just a brand. She believes your business should be a celebrity.
To that end, she's written a book called Celebritize Yourself and set about creating that status for her clients with her groundbreaking PR company, EMSI.
Friedman and her team work to use the 24-hour TV, radio, print and digital media news cycle as a platform for their clients' stories.
Those clients …
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When it comes to starting a business, Tom Watson advises other entrepreneurs to do what he says, not necessarily follow his example.
Watson is the first to admit there was plenty he didn't know when he and his wife Suzanne launched a cleaning business a little over ten years ago.
The business was eventually a success, going from invoicing roughly $120.00 per month to $38,000 per month in the first three years, and taught Watson and …
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The smile on Mike Abasov's face reflects the joy he feels every time he helps entrepreneurs reach their dreams.
And you'll see that smile a lot these days after the August launch of Abasov's new Website, Marketing Before Funding, where he serves up great information to his entrepreneurial following...all for free!
"I first got involved in marketing back when I was 18 years old and living in Ukraine," Abasov says. "I’ve always …
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Not everyone can take the unique approach Emily Brackett does to her business clients each day.
With a BA from Carleton College and a BFA in Graphic Design from The Massachusetts College of Art, Brackett combines a liberal arts foundation with training in graphic design when working with clients on branding and marketing over a variety of platforms and channels.
"This combination of liberal arts foundation plus graphic design education …
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While most other high school kids were simply worried about passing math and physics or finding a job for the summer, Adam Gottlieb was also learning how to manage cash flow, market a business with a limited budget, work with temporary employees, and build real business relationships.
Beginning in high school and throughout his college years, our latest BizSugar Contributor of the Week was also busy running (that's right running!) …
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You may have heard this story before. Dedicated, experienced corporate professional grows tired of the lack of challenge she finds in her daily corporate job.
Instead, she decides to pursue her passion in the world of small business.
It might indeed be just about any one else's story, if we weren't talking about Rachel Parker, founder of social media and content marketing firm Resonance.
"After 15 years as a copywriter and brand …
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Daniel Kehrer has spent his career as a thought leader and in the trenches as an expert in small business and digital marketing.
Founder of four businesses including BizBest® Media Corp., which he established in 2001 to deliver tips, ideas, and information for small business leaders and entrepreneurs, Kehrer is also author of thousands of articles, syndicated columns and blog posts.
He has been featured by the likes of MSNBC, …
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Since its founding in 2002, the Web and mobile design firm Jon-Mikel Bailey heads with partners James Stup, Jason Giuliano and Derek Jubach has focused on making the clients they serve look good.
Headed by a talented team, Wood Street Inc., named for a street where Bailey and Stup lived as roommates while attending Frostburg State University in Maryland, has focused on creating a spirit of learning in its company culture.
"Our first …
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The Internet marketing bug bit Ti Roberts early on. Since then, she has come a long way, honing her marketing techniques and refining her business model. And, she has great story about how she got started and became fascinated with building businesses online.
"I first got introduced to internet marketing when I was 19. I saw a video on YouTube of a girl talking about how to make money online with a cheap $5 business," Roberts recalls.
Though …
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With a background in engineering, Bernd Geropp founded his first company, a German tech firm, at age 32 with a friend.
He recalls his time in the startup, which made and sold hardware and software for condition-based maintenance, as a bit chaotic, even after the founders took on money from venture capitalists.
"It felt like a roller coaster ride," Geropp says, remembering that, after five years of struggle, the company had 20 employees …
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