Author Archive for Lisa Barone

Social media is a scary place. There are so many things lurking to make marketing on social media difficult for a small business owner. It’s hard to decide which tools to use, which strategies will be the most effective, and which sites will offer you the biggest return for your investment. But the scariest thing of all has nothing to do with any of that. What makes social media so frightening are the marketers who live there. Because …

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