Kelly McCausey is used to functioning as the small business equivalent of a one woman show. Her Website SoloSmarts.com features her podcasts with other entrepreneurs, blog posts on small business, and details on many of her information products including her e-book Solopreneurs are Smarter: Why Solopreneurs Rock The Online Business World.
“I’ve been hosting my own show since late 2003 and have published over 400 episodes. Hosting Solo Smarts is one of the most rewarding things I do and my listeners turn into my email subscribers and often times my customers and clients,” McCausey explains.
The information products are another critical part of her business and a logical extension of her information-rich podcasts featuring interviews with other entrepreneurs on many different topics.
“I sell information products that teach blogging, podcasting, webinars, and info product creation. I also teach workshops on understanding your blog stats and planning out your offer funnel for the long term,” McCausey says. “Everything I do at Solo Smarts is co-ed, but my private membership site, SoloMasterminds.com, is for female solopreneurs only – that hails back to my first niche which was teaching work-at-home moms.”
What McCausey now teaches in her information products is the same stuff she herself was looking for when she began her career online ten years ago looking for a way to make a little extra money and finding far more than she bargained for.
“I didn’t set out to do this–working at home to supplement my full time job was a way to earn the extra $200 a month needed to keep my utilities from being shut off all the time,” she explains on her Website’s About page.
But after a year or two, McCausey started to see her business’s potential and by 2006 she had quit her day job to manage her online business full time.
She also offers services that help other entrepreneurs see their potential.
“One-on-One Coaching is my high end offer,” she says. “I get to work with a limited number of people long term each year and quite a few more come to me for short term project coaching support. I credit my coaching for keeping ME excited about what I do. I get to put my fingers into so many different pies.”
If all of that wasn’t enough, McCausey also hosts a blog network on home and family topics and authors Kindle books in a different niche under a pen name in her spare time. (Whew!)
She became a BizSugar member as a way to further connect.
“I was looking for ways to widen my networking circles yet keep my focus on those with strong online marketing ties,” she recalls. “One of Anita Campbell‘s tweets reminded me of BizSugar, and I went over to explore. It fits in perfectly with my goals. I’ve found new marketing blogs to read and comment on and have already enjoyed increased engagement.”
Also, in true BizSugar fashion, she has begun sharing the community with others.
“In a recent workshop on the topic of widening your circle of influence, I recommended BizSugar to my participants, because I see it working,” McCausey says. “I do get traffic from the BizSugar site, but more importantly, I’m visible to new people.”
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