Building your brand is one of the most important things you can do with social media. This is probably not news to you.
But how do you go about building your brand? Where do you look for inspiration and how do you know that you're headed in the right direction?
Last week, a few members of Scott Fox's ClickMillionaires community asked me about the origin of the BizSugar name and logo.
I decided to do a bit of research and contacted BizSugar's …
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We’re back with another SMB social media interview! Last month we introduced you to Naked Pizza Co-Founder and Chief Brand Architect Robbie Vitrano who shared the story of how one pizza chain was using Twitter and Facebook to not only sell healthier pizzas, but to start a greater conversation about diet-related obesity. If you missed our social media interview with Naked Pizza, we had a great chat.
This week we have another SMB rockin’ …
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There are lots of ways to improve your small business, but taking advantage of additional resources that can give you added information and expertise is often a great place to start.
BizSugar already offers great small business resources in the form of helpful business articles and other content on our main site and the opportunity to interact with an estimated 200,000 visitors all interested in small business just like you. But …
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(Editor's note: For those of you who don't already know, Scott Fox is the creator of what he likes to call the "friendliest" small business coaching community online, ClickMillionaires.com. Like us here at BizSugar.com, Scott knows the value of small business communities not only as a way to help others but as a small business model in their own right. We were glad to have a chance to sit down and talk with Scott about communities and …
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Social media is a two way street allowing your small business to communicate with your network of fans and potential customers and allowing them to talk to you resulting in both positive and sometimes negative feedback.
Whether it is on BizSugar or on another social media channel where your business might participate, how you deal with and react to this feedback can be a critical part of defining your brand or business.
At …
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We've talked recently to both Laura Petrolino of 365 Days of Startups and Scott Fox of ClickMillionaires about how to create and manage small business communities that create value for your followers.
As community manager here at BizSugar.com, I strive, with our global team of moderators, to create a relaxed environment where members, including small business owners, those working in small business or interested in small business … 
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