Whatever your small business Web presence, social media offers you the opportunity to boost awareness of your brand online through discussion and interaction.
Here are three simple ways to get the discussion going and give your online brand some increased visible by simply sharing with your community.
1. Get a discussion going around your brand. Ask those in your social media community questions about your brand. This week, for example, I asked BizSugar followers on Twitter how they learned about BizSugar and why they like it. See the questions and answers below:
2. Get a discussion going in your niche. Of course, not all the discussion needs to be about you directly. Here are two examples of how to start a discussion in your niche and further engage your social media followers getting them involved with your brand:
3. Share news and resources. Last but most definitely not least, become a trusted source of information in your industry. Here at BizSugar.com, we maintain a BizSugar Facebook page for members where we share valuable small business news and information from contributors and BizSugar itself provides a social media platform where online small businesses can share small biz tips, strategies and news with a large, engaged and growing community for free building their brand and growing traffic to their Website in the process.
There are many ways to build brand for your business online, but social media remains one of the cheapest and most effective. Building relationships while you build your business allows others to get to know the real business behind your company name and Website and decide whether they would like to work with you!
(Shawn Hessinger is chief moderator and blogger for BizSugar.com, a social media site providing news and information to the online small business community. For more on BizSugar community how to submit your own small business content to the group, check out our “about” page or visit our BizSugar signup page to create your free account today.)