Archive for August, 2009

Take Your Small Business Global

Published by Shawn Hessinger
(How can you take your small business global? In my interview with international marketer Cindy King we discuss the tools, approaches and core concepts that can make your cross-cultural marketing strategy a success.) Hi Cindy. First, thanks so much for agreeing to the interview. Could you tell us a bit more about yourself and what you do? Hi Shawn, I am North American but have spent all of my professional life based in Europe in international …

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Tips for Social Media Marketing with bizSugar (Part 2)

Published by Shawn Hessinger
(Part two of BizSugar's online interview with Susan Oakes, ubermarketer at M4Bmarketing, examines tips, strategy and how to keep learning in the field of social media marketing.) Social media has added a dimension to marketing that was previously not available and it does provide the opportunity for greater connection with your customers, partners and others where you can build and strengthen relationships. It is also important to …

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Tips for Social Media Marketing with bizSugar (Part 1)

Published by Shawn Hessinger
(Susan Oakes, marketing consultant at M4Bmarketing discusses tips for social media marketing with BizSugar.com in this two part interview.) First, Susan, could you tell us a bit more about yourself, your business, where you're based and what you do? Our business is based in Sydney, Australia and my background is in marketing for over 25 years. Working with some great companies like Johnson & Johnson, I honed my marketing and business …

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How to be a bizSugar Superstar

Published by Shawn Hessinger
Joining BizSugar.com's thriving online small business community can boost your networking efforts, but learning how to be a superstar contributor will help you even more with increased visibility to perspective customers and partners. Here are some tips for your climb to superstardom: Be informative. Sure you can promote your own blog posts occasionally on BizSugar so long as they are relevant to our small business news and …

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