
From the beginning of his career creating marketing for local station WBRZ-TV in his native South Louisiana, Ryan Donegan has understood that the media is the message.
Now as communications manager for Column Five, a small advertising agency based in Southern California, Donegan brings this realization to his team as they create powerful infographics and other maximum impact marketing efforts to bear for clients.
In fact, Column …
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If there's one thing Cate Costa loves as much as helping entrepreneurs, it's being on the move.
Now, in her own words, "fully mobile," Costa mentors startups from her website, CateCosta.com, as she travels the world through Latin America and beyond, exploring entrepreneurial ecosystems or traveling just for pleasure.
"Both of my parents are business owners and growing up seeing the autonomy they had compared to that of a typical …
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If you have any doubts about the power of social media as a global marketing tool, just talk to Shane Gibson.
As an international speaker, trainer and author, Gibson has built a career on the power of social media, even if he started his career in very traditional marketing and selling.
"It’s the future of business and so many companies are struggling with how to really use it profitably,” Gibson acknowledges.
For all his …
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Okay, we know how that sounds, but just listen for a minute. Laura is in the business of making the impossible happen.
As she tells it, she launched her communications and business development firm Flying Pig Consulting several years back specifically for that purpose.
"The firm is based around the belief that with the right tools and strategy, any organization can beat the odds, defy the rules and ‘fly’ despite the obstacles …
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Paul Cox was looking for a way to cut back on the hours he was spending on his business. Like many entrepreneurs, Cox loved his business but, with a family on the way, was looking for options to spend more time at home.
"I’ve run my own business since 1997," says Cox. "I just love the freedom and flexibility that it offers and I relish being the creator of my own destiny."
Both Cox's instincts as an entrepreneur and his yen for …
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She may work as a full-time director of marketing by day. But in her spare time, Jenn Herman likes teaching small business owners all about social skills...social media skills that is.
Herman works for a San Diego Aerospace maintenance company.
"So, I do social media as much as possible at work all day and then I come home and blog and network on multiple social media sites after work," she explains.
She started her own blog, …
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For Larry Keltto, entrepreneurship was a choice. After getting married in 1993, Keltto discovered the hours of a full-time journalist no longer suited his new life.
Striking out on his own, he founded Straight River Media with just a computer, a laser printer and a book on Quark Express.
"The term content marketing didn't exist in 1993, but it was the company's foundation -- in the form of print newsletters that I created for clients," …
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Lori Byron believes any business owner or entrepreneur can be a superstar. With a love of reading and writing going back to childhood, Lori Byron now helps her clients write their own stories.
Byron's first job out of college was working with small business owners to help them increase sales. Witnessing firsthand the freedom entrepreneurs enjoyed in their businesses and the influence they had in the community made a powerful impression.
Since …
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It's often said that small business people wear a lot of hats. To BizSugar members, the hat most associated with small business owner Mike Allton is the one he wears as editor of The Social Media Hat. It's the site where Allton regularly posts articles on blogging, social media, Internet marketing, writing and business technology.
They are all subjects Allton knows well as the owner and operator of a small business that provides Web …
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Imagine living in Wisconsin, not known for its mild winters, and having a job that forces you to commute 100 miles one way daily to the office. If you've "been there, done that" then you can probably imagine Michelle Mangen's plight.
And you can also probably understand why Mangen, following the particularly harsh winter of 2007 to 2008, marched into her boss's office and told him he would need to find someone to replace her by Thanksgiving.
No, …
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