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From the page: "I'm going to presume that most startups would like to be found online by people (you know, like potential users or -gasp- customers) . People try really hard to get their internet marketing "right" so as to increase their chances of being found by the right people online. There's a whole industry based on this need. I should know, I'm in the business of helping businesses get found."
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I remember when del.icio.us first came out it took me three tries to get the right URL.