BizSugar.com › Technology › Will Your Customers Soon Be Shopping in Virtual Reality? - #Gateway17

The way customers shop is changing. And it’s not just about buying products online anymore. New technology like virtual reality also has the potential to change the way people discover and purchase products.
This might not be commonplace in the U.S. just yet. But it’s starting to catch on in other parts of the world. At this week’s Gateway ‘17 event, experts on the Chinese market discussed the way virtual reality is catching on quickly with Chinese shoppers.
Small Business Trends attended the inaugural Gateway’17 event June 20 and 21 at Cobo Center in Detroit.