BizSugar.com › Technology › Video Wars: WeVideo, Apple Innovate While Facebook Lags Behind With Important Tools

When it comes to digital marketing, video is the undisputed king. And although engaging videos are generally more difficult for companies to produce and distribute, social media has totally streamlined the process.
YouTube has opened up the floodgates in terms of accessibility, while competitors like WeVideo, Apple (NASDAQ:AAPL) and Facebook (NASDAQ:FB) have made it simpler than ever for companies to edit, post and interact with viewers.
Small business owners have definitely taken notice. According to Animoto’s Social Video Forecast for 2016, 55 percent of SMBs have created or commissioned a marketing video within the last 12 months. But not all video tools are created equally, and users usually have plenty of choices.