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Vendors at VoiceCon San Francisco 2008 pushed a message that unified communications can cut operational costs and help businesses get more out of the people they have. Both Microsoft and IBM executives highlighted cost savings and productivity enhancement during their keynotes with demonstrations of their UC products. Separately, Avaya announced 0% financing for its UC gear to enable customers "to address their business communications needs while conserving capital during these difficult times." They made a good pitch for savings and productivity, and potential customers attending the show, if not in desperate straits, said they see potential economic benefits of UC.