The Four Types of Digital Marketer

The Four Types of Digital Marketer Avatar Posted by logistico under Technology
From http://www.strategy-business.com 676 days ago
Made Hot by: HeatherStone on January 20, 2013 8:37 am
If you are the chief marketing officer (CMO) of a consumer-oriented business — for example, a food manufacturer or a retail bank with a credit card offering — your long-established efforts to reach customers may have come into question over the past few years. Digital media have changed the advertising and marketing ecosystem; social networks, broadband infrastructure, and new forms of online and offline data collection have transformed the relationships among companies and their customers. But only a few CMOs have fully caught up with these trends. Most companies do not yet have the kinds of capabilities in digital marketing that they need in order to fully engage with customers today.

Sponsored Content


Comments


Written by johnfaust
634 days ago

Good point out there. My first time to learn that digital marketer are now group in 4 major categories.



Written by bigmoneyweb
677 days ago

With these four types of digital marketers, Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth. thanks for sharing.



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Cate Costa @cate_costa Combines Passions for Entrepreneurship, Travel

If there's one thing Cate Costa loves as much as helping entrepreneurs, it's being on the move. Now, in her own … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!