BizSugar.com › Technology › Study: 23 Percent Abandon Apps After Single Use

Small business owners are often told they need a mobile app to drive sales, boost brand visibility or just bring potential customers into the door of a brick and mortar store. But do apps really serve their purpose for the majority of businesses? It’s a question that should be on every business owner’s mind as a new study emerges creating a much more nuanced picture of app use.