BizSugar.com › Technology › \"StoreBoost\" Allows You to Promote Products, Sell Paid Search

Point Inside, a retail cloud solutions provider, has launched a search marketing program for retailer apps called “StoreBoost.”
The advertising tool, available via Point Inside’s StoreMode platform, enables retailers to promote specific brands or products in auto-complete and brands can as well “boost” their product ads to the top of the retailer’s mobile app or site.
“Shoppers are increasingly using mobile devices for inspiration, discovery, planning and saving during visits to physical retail stores,” Mike McMurray, SVP Marketing and Business Operations at Point Inside said in a company press release.