BizSugar.com › Technology › State of B2B Takeaway #1: Technology Usage is Rising

Last week, we unveiled the 2013 State of B2B Lead Generation. If you haven’t had a chance to read the free report or see the infographic, I recommend doing so! It’s full of great information about B2B lead generation to help your business.

Today, I want to take our first dive into the findings and review how marketing and sales technology is being used by B2B marketers to manage their leads. Our report asked questions specifically about usage of CRM and Marketing Automation platforms. We were especially curious how usage had changed since our last report in 2012.

What we learned about CRM: