BizSugar.com › Technology › Sharing Tech Talent With Startups for Equity Stakes - Businessweek

Most entrepreneurs know how venture capital works, but tech startups with low overhead often need people more than cash early on. Laurie Zorn, Equitive’s managing director, says her “human capital” venture firm sought to address that gap when it launched in May. “We’re piloting this concept now with a handful of companies,” says Zorn, who did management consulting for corporations such as Mattel (MAT) and Unilever (UL) as well as smaller firms, before starting Equitive. “We’re really at the beginning stages.”