BizSugar.com › Technology › Peeple Rating People - 5 Viral Marketing Hoax Campaigns

The Internet has recently been abuzz with news of an app that lets people rate other people.
Peeple, an app said to be created by best friends Julia Condray and Nicole McCullough, came under fire after it emerged that, when the app is said to be launched sometime in November, it will allow users to rate anyone they know – without their consent.
But could it all be part of an elaborate hoax?
If Internet sleuths and Snopes.com, a website well-known for debunking marketing hoaxes are to be believed, it would certainly appear so.