A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they're releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others.
New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)
Posted by thursdayb under TechnologyFrom http://andrewchen.co 3506 days ago
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