According to research firm IDC, Microsoft is now the 5th largest tablet seller, based on shipments of its Surface Pro tablet designed for business users. Microsoft still only has 1.8% market share but that's better than a year ago when it had zero market share.

And an upbeat ad campaign that features professional dancers around a conference tablet in a highly choreographed "dance" is capturing attention of business users.


Written by tiroberts
1768 days ago

It doesn't surprise me that their upbeat campaign is working in their favor. Hype seems to work for every niche for a certain amount of time.


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