According to research firm IDC, Microsoft is now the 5th largest tablet seller, based on shipments of its Surface Pro tablet designed for business users. Microsoft still only has 1.8% market share but that's better than a year ago when it had zero market share.

And an upbeat ad campaign that features professional dancers around a conference tablet in a highly choreographed "dance" is capturing attention of business users.

Sponsored Content


Comments


Written by tiroberts
562 days ago

It doesn't surprise me that their upbeat campaign is working in their favor. Hype seems to work for every niche for a certain amount of time.

Ti



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Meet Ronika Khanna: BizSugar "Contributor of the Week"

Did you ever feel unfulfilled in your job and as if life could be offering you more. These are the exact … More
Editor's Picks

Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!