BizSugar.com › Technology › iPhone camera might get AR features, report says

To achieve this, Apple is reportedly working with several AR startups, as well as teams from AR/VR companies Metaio and Flyby Media which it had acquired in 2015 and 2016, respectively.

In terms of features, this could mean pointing your phone's camera to an object in the real world and have it recognized — a feature that sounds similar to the one offered by AR startup Blippar. Another possible feature would be face recognition and manipulation; similar features can be seen today on Snapchat and Facebook-acquired Masquerade.