A look at how PayPal's web site design makes you frustrated with them. Even though the web design is good, the overall brand experience is poor.
How Good Web Design Can Make You Hate A Brand: PayPal
Posted by
VisibleLogic under Technology
From http://www.visiblelogic.com 4098 days ago
Made Hot by: LadySophy on February 9, 2013 5:54 am
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Comments
4093 days ago
In the case of applications like PayPal, design is definitely a huge part of branding. We're not just talking about the visual design of the site or the logo, of course, but about the degree to which user experience is affected by overall Website design. In this case, a better Website would mean a whole new business, so, yes, definitely, anyone who can come up with a better design resulting in an easier online payment option certainly has a ready-made niche.