How Good Web Design Can Make You Hate A Brand: PayPal

How Good Web Design Can Make You Hate A Brand: PayPal Avatar Posted by VisibleLogic under Technology
From http://www.visiblelogic.com 655 days ago
Made Hot by: LadySophy on February 9, 2013 5:54 am
A look at how PayPal's web site design makes you frustrated with them. Even though the web design is good, the overall brand experience is poor.

Sponsored Content


Comments


Written by HeatherStone
651 days ago

Emily,

In the case of applications like PayPal, design is definitely a huge part of branding. We're not just talking about the visual design of the site or the logo, of course, but about the degree to which user experience is affected by overall Website design. In this case, a better Website would mean a whole new business, so, yes, definitely, anyone who can come up with a better design resulting in an easier online payment option certainly has a ready-made niche.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Contributor of the Week Serves Up Answers

If you're a small business owner or entrepreneur just getting started or running a successful business and seeking … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?