BizSugar.com › Technology › How Can Small Business Tap Into Peer Armies?

At this point, every business under the sun seems to have harnessed peer power in some shape or form. By taking advantage of the skills and knowledge of its consumers, a business need only provide users with a vehicle of growth. Peer-2-peer (P2P) commerce is a proverbial win-win. Income floods in without a lot of investment — whilst consumers are effectively free to buy, sell and engage with one another in any way they see fit.