BizSugar.com › Technology › Great Products Demand Great Sales: Elegant Entrepreneur

Your business isn't likely to succeed without a great sales model and a great sales team and channel. Sales is crucial. If you don't know how to do it yourself, you need someone who understands the concepts, techniques and channels. You need a person or a team to drive sales and get the word out; someone who understands the product or service AND understands what the consumer wants and how to close the deal.