BizSugar.com › Technology › Forget SEO: grow your audience by concentrating on readability, usefulness, and relevance

When you write a blog post — whether for a business or a personal site — you want people to read it. Some people write just for the joy of writing, but most articles are written with the express intention of sharing with a wider audience. It is because of this, and the increased importance of ad revenue, that SEO — or Search Engine Optimization — came to be. SEO used to be something of a fine art, but this is no longer the case.