Employees must embody the values of your brand when they interact with prospects and customers. See how Oakhurst Dairy in Portland, Maine is doing it right.
Employees Build Your Brand: Oakhurst Dairy Case Study
Posted by VisibleLogic under TechnologyFrom http://www.visiblelogic.com 3797 days ago
Made Hot by: seobromino on November 30, 2013 5:08 pm
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But designers experienced with branding understand all of these touchpoints. They may not have the experience to know how to train all the different employees, etc. but they have a lot good ideas about connecting a visual brand with customer service, etc.
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It also says something about your company culture. As a designer, what do you think? Is there room for the concept of overall business design, a holistic approach to company culture, branding, service, marketing, communications, training, etc.? What shape would overall company design take? It would certainly require an interdisciplinary approach. I'd love to start a discussion on this topic over in the comment section on BizSugar. It would be great if you could lend your comments as well.