BizSugar.com › Technology › Black Friday & Cyber Monday: Holiday Price-Matching Policies Revealed

This holiday season, many retailers are implementing competitive price-matching policies as part of a combative effort to discourage “showrooming,” as customers increasingly use their smartphones to compare prices of products they examine in-store, and then purchase the products online for a lower price. Retailers have to find more creative ways to encourage shoppers to purchase their products because the reality is, that showrooming is here to stay. Here is a round-up of price matching policies from popular retailers to help simplify your holiday shopping experience.