BizSugar.com › Technology › 6 Excellent Tactics for Engaging With Your App Target Audience - Top IT Leaders

Mobile app development companies clearly know that download or retention metric is not a clear indicator of an app’s success. To figure out if your app is popular among the target audience or not, you need to keep track of its engagement levels. Engagement metric gives insight about how actively users are using your app.

Ideally, the term engagement differs for each app. It is basically defined based on the function of the app. For instance, for a social app it would be the number of minutes a user spends in the app on a given day whereas for a weather app it would be number of times a user opened the app to check the weather details.