BizSugar.com › Technology › 4 Tips for Software Companies to Improve Customer Satisfaction

Business advice for firms in the software field is a lot different than for other businesses. Most important of the differences is software licensing and the technicalities around it when it comes to sales and development. Beyond the legalities there are so many other things that software companies have to be doing to improve their bottom line.

Improving profits means improving sales and improving the rate of your product by adding more value to the user according to market standards. Many developers focus too much on customer acquisition, rather than trying to build out from the customer base they already posses. Some try referral systems to incentivize users to share the app, but nothing is effective in generating brand awareness than good old genuinely satisfied users.