BizSugar.com › Technology › 4 Reasons Data Driven Small Businesses Are Embracing Big Data

Small businesses are thinking bigger about their data – and it’s about time.
The term big data sounds intimidating – reserved only for the Fortune 500 leaders – but that could not be further from the reality of data analytics in the competitive small business market today.
Previously the exclusive domain of statisticians, large corporations and information technology departments, the emerging availability of data and analytics – call it a new democratization – gives small businesses and consumers greater access to cost-effective, sophisticated, data-powered tools and analytical systems.
For small businesses, big data will deliver meaningful insights on markets, competition and bottom-line business results for small businesses.
For small businesses and consumers, the big data revolution promises a wide range of benefits.