BizSugar.com › Taxes › Tax Refund Marketing: Get Your Share of Consumer Tax Refunds 

Tax day (April 15) is only about a month away, and that means millions of Americans will soon be getting their tax refunds. That’s good news for small business owners, since more spending money in consumers’ pockets means they’ll have more money to spend at your business … right?
Not necessarily. More consumers than ever are planning to save their tax refunds this year, according to the National Retail Federation’s annual Tax Returns Survey. Although almost two-thirds (65.5 percent) of survey respondents expect to receive a refund this year, nearly half (49.2 percent) say they’re going to save the money instead of spend it. More than one-third (34.9 percent) will use it to pay down debt.