Why Growing A Dedicated Community Before You Launch Is So Important – With Kevin Hale of Wufoo | Small business news; tips; networking

Why Growing A Dedicated Community Before You Launch Is So Important – With Kevin Hale of Wufoo - http://www.beyondthepedway.com

Posted by timjahn under Success Stories
From http://www.beyondthepedway.com 4929 days ago
Made Hot by: Small Business Manifesto on November 3, 2010 3:13 am

When Kevin Hale and his co-founders Chris and Ryan launched their site Wufoo.com, they had a dedicated community of 30,000 people paying attention. Watch my interview above with Kevin to learn how Wufoo built their community before launch and why Kevin thinks that’s so important. If you can’t see the video above, please click here.

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Comments

Written by ShawnHessinger
4929 days ago

Tim,

It's a chicken or the egg thing really, but I strongly suspect that following or community has to come first. Otherwise, who will be listening? Of course, what content producers also must realize is that communities are not all created equal. Certainly, when it comes time for a business model, it must fit with the community you have created, and perhaps that's really where some strategies need to be thought of upfront.

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Written by timjahn
4924 days ago

Completely agree Shawn. Having a community of folks that like what you're doing will always help you launch your new project or venture. But you need to make sure what you're doing jives with that community first. Can't be forcing anything down their throats. :)

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