BizSugar.com › Success Stories › What Small Business Can Learn from One College’s Recruiting

My son is a high-school senior, which means that the volume of college recruiting direct mail has been careening into our home mailbox faster than the Long Island RR rolling into Penn Station at rush hour. As my friend Helen Klein Ross has pointed out, direct mail marketing may be in decline in most places… but it's alive and well and thriving in college marketing.