BizSugar.com › Success Stories › Perfect pitch?

I know clients have to choose an agency some how, but is it just me, or is the old fashioned pitch process about the worst way of doing it? Agencies are put through a beauty parade which might be a good showcase for creative, but has very little to do with the day to day of actually getting the job done and delivered intelligently to the best result.



If you're choosing an agency here are some pitfalls to avoid:



1. Bad research .................