BizSugar.com › Success Stories › One Industry is Thriving in the California Drought

Droughts normally aren’t good for business. In California, individuals and businesses alike have had to adapt to the water shortage. And that’s leading to a boom for one particular industry in the state.
California landscapers who specialize in replacing traditional lawns with lush, native plants have experienced a recent influx of customers. The reason? The plants they’re using require a small fraction of the water that grass does.
And since people need to find any way possible to conserve water, they’re turning to professionals to help them do so.