If you’re like me, you’re getting tired of hearing “content is king” everywhere you go. Ileane Smith, founder of Basic Blog Tips, goes as far as saying that content, in fact, isn’t king:
"For me, what’s more important are the connections and the relationships you can build through your blog. Those connections will lead to collaborations and eventually help you build the skill set, along with the confidence you need to succeed.”


Written by tcamba
1158 days ago

I totally agree with Ms. Ileane saying that its relationships that makes businesses grow. Building connections is the most important thing in life and business.

Written by lyceum
1158 days ago

I have been blogging for 10+ years and I have experienced how relationships have developed through time. It goes well with the ideas of referral marketing.

Gary Vaynerchuk: “Content is King, but marketing is Queen and the Queen runs the household.”

Written by Adam_Gottlieb
1163 days ago

The best part of this whole article is in Ileane's comment at the end: "...'valuable' content is very subjective and what has value to one person might be worthless to someone else. If you’re not connected to your audience you won’t know if what you have to say adds value to them or not." This is very true, yet very ignored...

Written by Sian Phillips
1165 days ago

Great interview Susan and Ileane. I agree that content isn't king - it's more about connections but if the content was awful then that wouldn't really help either. I enjoy Ileane's blogs and a few times when I've commented and subscribed to replies I have seen hundred's in my inbox so Ileane has an amazing following. I look forward to reading more.

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