This is the story of Dazadi, an e-commerce brand that rode a wild growth curve up to its first small summit, only to end up hemorrhaging marketing dollars under the assumption that it would all be made back.

As the co-founder and CEO of Dazadi, Jason Boyce, puts it, “You really don’t know what you’re doing until you’ve lost $1M of your own money in one year.” Despite that loss being tough to swallow, it did not kill the company. Boyce regrouped, made a few crucial decisions, and ended up calling out one big shift to bring the company to an even higher, more profitable summit. And they’re still growing.

How did he know that drop shipping was holding him back and that he needed to rebuild his shop using BigCommerce’s growth-friendly software? Let’s go back to the beginning.





Comments


Written by nicregi
302 days ago

This is good! Very motivating and most people already give up when that happens. True great story!



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Tom Watson Cleans Up With Startup Guide

When it comes to starting a business, Tom Watson advises other entrepreneurs to do what he says, not necessarily follow … More
Editor's Picks


Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Share your small business tips with the community!
It's time to up your game with video on BizSugar!