In April, a Cinco de Mayo-inspired Facebook promotion drove 8,000 new fans and 370,000 active interactions for El Monterey, a frozen Mexican food brand based in Dinuba, Calif. The “Save on Cinco” campaign asked Facebook fans to share their family savings tips within a branded, game-like Facebook app. Other fans interacted with savings tips (by rating, commenting and sharing) to earn points redeemable for BOGOs, branded merchandise and other prizes. All interactions took place within Bulbstorm’s Idea Challenges application for Facebook promotions.
El Monterey Adds 8,000 New Fans, Drives Engagement with Facebook Promo
Posted by B2CMKTG under Success StoriesFrom http://www.b2cmarketinginsider.com 5082 days ago
Made Hot by: HeatherStone on June 7, 2010 7:35 am
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