For all the hard work and positive experiences that go into building a brand, seemingly innocuous little actions can cause inordinately damaging results. These events can take place on national television or in the back seat of a car, but if the world learns of them, it will judge the brand on what happened, like it or not.





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Written by lyceum
340 days ago

It takes a long time to build a brand, and short time to destroy it.



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