BizSugar.com › Strategy › Why Do Good Ideas Fail: Three Success Tips Learned from Mediocre Products

Companies that thrive with mediocre products actually have a huge advantage over those of us who will live and die on the mountaintop of product quality. You see, companies with mediocre products understand that despite all the talk, business is not about quality: it is about meeting needs. Their products meet their customers’ needs by being affordable, easily accessed, and efficient. These companies understand that successful business has to be worked at on all fronts. They are not distracted by the shiny newness of their products so they spend time building the business around what they do have.