BizSugar.com › Strategy › Want New Business? Get a Strategy That Goes All the Way

When most professionals think about getting new business, hey think about brand new markets to penetrate and focus on, or launching new initiatives to appeal to a new crowd. They attempt to identify potential customers they have ignored or those who have not been apparent to them in the past. They look for the new and different-for the proverbial "shiny penny."

What these people fail to realize, though, is that getting new business is not about veering off into a new market or following the hot new trend. Rather, it's about looking at the big picture of your business and having a strategy that penetrates all the markets that make sense for you. That's when you have a strategy that "goes all the way."