BizSugar.com › Strategy › To survive, companies have to behave like sharks – if they don’t keep moving they will drown

From Stefan Engeseth's blog, Detective Marketing:

Before I published my latest book Sharkonomics I tried to connect with the best business shark in the world: Richard Branson. This week he wrote a blog post with the headline Sink or swim. Its great that we both like sharks and see the survival points for companies:

To survive, companies have to behave like sharks – if they don’t keep moving they will drown.
Richard Branson

I did not manage to hold an interview with Richard before the book was printed but I did write about him and did mention him as the ultimate shark in every lecture. Would be great to send him a copy of the book (if I get his postal information, the best shark in the business world…).