BizSugar.com › Strategy › The Profit: Marcus Lemonis Resorts to Creative Dealmaking

This is when it got interesting from a deal-making perspective because Marcus did something new and a little bit more sophisticated than before. He told Jim that in addition to their 49% equity stake, they could also have a royalty of $1 per pie. Sell 40K pies and you get $40K. Sell 400K pies and you pocket $400K. Sell a million pies and you pocket a cool million.