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The BuyerSphere Project: Understanding B2B Buyer Patterns

The BuyerSphere Project: Understanding B2B Buyer Patterns - http://blog.searchenginewatch.com

Posted by kimmendrez under Strategy
From http://blog.searchenginewatch.com 5399 days ago
Made Hot by: DotGirlMoms on July 13, 2009 4:51 pm

All of them have just concluded a major B2B research initiative, which was conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase. The so-called BuyerSphere Project showed that most marketers aren't effectively leveraging online assets to their best potential. Are you shocked, shocked by these findings?

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