Take A Bite From Sharkonomics to Compete and Survive

Take A Bite From Sharkonomics to Compete and Survive Avatar Posted by lyceum under Strategy
From http://smallbiztrends.com 453 days ago
Made Hot by: OpenSourceMedia on January 23, 2013 9:23 am
Right before I started to take a bite of Stefan Engeseth’s fourth book, Sharkonomics: How to Attack Market Leaders, the book cover got my attention in a scary way. With a picture of a great white shark, it looked like a movie poster for a thriller like Jaws.

I read the statement (”A stimulating read!”) by Professor Philip Kotler and got the nagging feeling that this book could actually be a breathtaking read. As I relaxed, I then read in the introduction that the book is not intended to spread fear in any form (”except in the boardrooms”).

Whew!

Sponsored Content


Comments


Log in to comment or register here.

Back to Business Contest

Mike The Carpenter Biz Card

Submitted by Michael Currie from Mike The Carpenter https://www.facebook.com/mikec921
Subscribe

Emily Brackett @VisibleLogic Takes a Brand New Approach to Business

Not everyone can take the unique approach Emily Brackett does to her business clients each day. With a BA from … More
Editor's Picks

Learn what freaky accidents can do to your health care costs.
Make sure your employees are protected from freaky accidents.
What can you do about those freaky accidents in the workplace?
Learn more about workplace accidents on our BizSugar blog.