Take A Bite From Sharkonomics to Compete and Survive

Take A Bite From Sharkonomics to Compete and Survive Avatar Posted by lyceum under Strategy
From http://smallbiztrends.com 1346 days ago
Made Hot by: OpenSourceMedia on January 23, 2013 2:23 pm
Right before I started to take a bite of Stefan Engeseth’s fourth book, Sharkonomics: How to Attack Market Leaders, the book cover got my attention in a scary way. With a picture of a great white shark, it looked like a movie poster for a thriller like Jaws.

I read the statement (”A stimulating read!”) by Professor Philip Kotler and got the nagging feeling that this book could actually be a breathtaking read. As I relaxed, I then read in the introduction that the book is not intended to spread fear in any form (”except in the boardrooms”).

Whew!





Comments


Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Alastair Kay @WatchGreenBiz Helps Businesses Grow Greener

Long-time BizSugar member Alastair Kay has had a varied career, with years experience in Internet marketing beginning … More
Editor's Picks


Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?