Right before I started to take a bite of Stefan Engeseth’s fourth book, Sharkonomics: How to Attack Market Leaders, the book cover got my attention in a scary way. With a picture of a great white shark, it looked like a movie poster for a thriller like Jaws.
I read the statement (”A stimulating read!”) by Professor Philip Kotler and got the nagging feeling that this book could actually be a breathtaking read. As I relaxed, I then read in the introduction that the book is not intended to spread fear in any form (”except in the boardrooms”).
Whew!
Take A Bite From Sharkonomics to Compete and Survive
Posted by
lyceum under Strategy
From http://smallbiztrends.com 124 days ago
Made Hot by: OpenSourceMedia on January 23, 2013 9:23 am
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