Take A Bite From Sharkonomics to Compete and Survive

Take A Bite From Sharkonomics to Compete and Survive Avatar Posted by lyceum under Strategy
From http://smallbiztrends.com 896 days ago
Made Hot by: OpenSourceMedia on January 23, 2013 2:23 pm
Right before I started to take a bite of Stefan Engeseth’s fourth book, Sharkonomics: How to Attack Market Leaders, the book cover got my attention in a scary way. With a picture of a great white shark, it looked like a movie poster for a thriller like Jaws.

I read the statement (”A stimulating read!”) by Professor Philip Kotler and got the nagging feeling that this book could actually be a breathtaking read. As I relaxed, I then read in the introduction that the book is not intended to spread fear in any form (”except in the boardrooms”).

Whew!



Comments


Log in to comment or register here.

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
Subscribe

Marie Forleo Kicks Ass For Small Business @marieforleo

Marie Forleo not only talks the talk. She also walks the walk. In 2001, she quit her job in publishing and embarked on … More
Editor's Picks

Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?