Success Story: Murray's Cheese

Posted by ivanpw under Strategy
From http://www.onsmb.com 3950 days ago
Made Hot by: Webdev1 on July 6, 2013 2:55 pm

If you wonder how a small business can grow into a medium business, Rob Kaufelt, the Owner of Murray's Cheese, can show you how.

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Comments

Written by lyceum
3945 days ago

Ivan: Thanks for your reply. Have you read The Thank You Economy by Gary Vaynerchuk? Text from the book page on Amazon:

"Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention."

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Written by lyceum
3945 days ago

Ivan: What do you think is the success formula for innovative companies in the long run?

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Written by ivanpw
3945 days ago

Martin,

I never run any businesses which stand the test of time, but learning from Mr. Kaufelt, the success formula involves listening to his customers and addressing their changing needs. Being adaptable and responsive to changes is a must for any businesses, IMO.

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