BizSugar.com › Strategy › Read \"Content Inc.\" and Build a Profitable Audience and Business

Remember that old 1980s movie “Field of Dreams?” Kevin Costner is driven by the constant whisper … “If you built it, they will come.”
Well, in his latest book, “Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,” Joe Pulizzi isn’t whispering. He’s screaming, “Build an audience and success will come!”