If your an underdog entrepreneur -- a David facing a Goliath, so to speak -- there's one strategy almost always open to you, says author Malcolm Gladwell. But be aware. It's not easy. In fact, you'll soon learn why almost no one else will use this approach to win.





Comments


Written by lyceum
3624 days ago

Heather: Thanks for sharing this video with Malcolm Gladwell.

If you are interested to practice the underdog mentality and a pro-active defense, I recommend you read, Sharkonomics - How to Attack Market Leaders, by my friend Stefan Engeseth. I did a review of his book on Small Business Trends.

I am reading a book called Marketing Judo right now. I will showcase it on my new site, EGO Dojo, in the future.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!