BizSugar.com › Strategy › Is Your Retail Business Ready for the Switching Economy?

Technological change is affecting the retail industry dramatically — and one area it’s transforming is customer expectations. Today, consumers are 29 percent more likely to switch companies than they were five years ago, reports Accenture’s latest Global Consumer Pulse Research. It seems that the ability to buy from anywhere, anytime, on any device has caused customer expectations to rise — so much so, that most businesses can’t keep up.